One of my favorite questions when talking to prospective clients and candidates is, “what’s your story?”   It’s a great way of breaking the ice and getting some quick insights to their background, aspirations, and motivations. I find that it is a very helpful way of finding out how I might work with a particular start-up company or present a candidate to the hiring manager in a meaningful way. It is a great question and also happens to be the subject of a New York Times article this week, “Storytelling Your Way to a Better Job or...

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